The hashtag #reverseforkindness became a trending topic on Twitter on Thursday afternoon as Chicago advertising agency Leo Burnett made its website read from right to left — mirroring the Arabic language — as a way to take a subtle stand against the Trump administration’s travel restrictions on seven Muslim-majority countries.
Andrew Swinand also changed the main title on his LinkedIn profile to "human being" from chief executive of Leo Burnett in North America. The company’s website also reads "BurnettLeo.com," with a video explaining that English is read from left to right and Arabic from right to left.
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President Donald Trump vowed to end business as usual in Washington. Global companies are now learning just what that means.
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(Matthew Campbell)
".solidarity of gesture simple a with support our show Let’s," the video also scrolled.
"In the last few days, I have been reflecting on how to reaffirm my belief in the power of creativity to change human behavior and create good in the world," Swinand said in a LinkedIn posting. "With this thought in mind, we made a decision on Monday to perform an act across the Leo Burnett network in the U.S."
He said it started by updating employees’ LinkedIn titles to "human being," and, on Thursday "extended to leoburnett.com with #reverseforkindess."
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A Muslim civil rights group is joining the legal battle to overturn President Donald Trump’s travel ban directed at seven Muslim-majority nations.
The Council on American-Islamic Relations filed a lawsuit Monday in federal court in Alexandria, Virginia, challenging Trump’s executive order. The…
A Muslim civil rights group is joining the legal battle to overturn President Donald Trump’s travel ban directed at seven Muslim-majority nations.
The Council on American-Islamic Relations filed a lawsuit Monday in federal court in Alexandria, Virginia, challenging Trump’s executive order. The…
(Tribune news services)
Swinand, who is new in the job, couldn’t be reached for immediate comment.
"One of the great blessings I have received in my life has been the opportunity to work globally and travel to over 50 countries," he said in his LinkedIn posting. "In these travels, I was fortunate enough to work with and get to know a huge variety of people from a wide variety of backgrounds and countries."
byerak@chicagotribune.com
Twitter @beckyyerak
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