The world is your Pinterest board.
Pinterest has introduced a way to let users discover recommendations based on real-life objects.
Lens, which launched in beta Wednesday, works just like Shazaam, the music identifying app that takes a snippet of a song and tell you the title and artist. Point your camera at anything nearby — a pair of shoelaces, a leaf on a tree, a doorknob — and Pinterest will identify it, and provide ways to style or incorporate it, as well a list of other things you might like.
“Say you go to a friend’s house and they have a really cool dining room table, and you want to see other tables that are like it, or how to style it, or chairs to go with it,” Pinterest co-founder Evan Sharp said on CBS “This Morning.” “You just take your camera out, point it at the table, and you get all sorts of related ideas.”
Similarly, the visual search tool could help you find recipes for that almost-expired bag of grapes in your fridge, or figure out how to style that weird blouse you won’t return, but don’t know how to wear. Point your camera at the ocean or other nature scene, and find a comparable photo, or piece of art. And, of course, you can finally stop asking your friends where they got that cool thing that you love.
Pinterest has 150 million users, who have pinned over 75 billion recipes, ideas and places on more than one billion boards.
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