Euro 2024 is just around the corner, and fans can look forward to the excitement brought by the tournament’s official mascot, Albart the Bear. Albart is not just any ordinary mascot; it has a mission to inspire children across Europe to get active and develop a love for football and its values.
Former Bayern Munich and Germany defender Phillip Lahm, who is also the Euro 2024 tournament director, expressed the importance of stimulating children’s imagination through the tournament mascot. Albart aims to be a fun and likeable character that will encourage children to enjoy playing football.
The name Albart was chosen through a voting process that involved UEFA.com users and schoolchildren from all over Europe. This charming teddy bear’s name symbolizes a “little bear with big ideas,” embodying warmth, comfort, and companionship. Albart is more than just a mascot; it aims to inspire 10 million children to lead an active lifestyle through UEFA’s #MakeMoves initiative.
Albart has been on a tour alongside the European Championship trophy, visiting various cities and attending sporting events to engage with fans and promote the values of the tournament. With its playful demeanor and meaningful name, Albart is set to capture the hearts and imaginations of fans of all ages during Euro 2024.
So, as the tournament kicks off, keep an eye out for Albart the Bear, the lovable mascot of Euro 2024, spreading joy and inspiring children across Europe to embrace the world of football.