She started her career with a nice position of “right hand” of the boss, from Hugo & Victor, the pastry paris! “Right arm”, it means what in reality the job? This means that it participates in both the major decisions, fundraising, store openings… but also out of the garbage cans, and delivery-mode “courier” improvised in Paris, to troubleshoot! “During the Holiday season, I found myself strolling around Paris with a big truck. But it is a bit like that the life of an entrepreneur eventually,” recalls Pauline Laigneau with a gaze full of malice. She has since set up his business of jewellery in the French line “Gemmyo”, a passion she discovered later in life, and on the ground.
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today, Pauline Laigneau has 5 workshops, and 150 artisans in all of France. “We were inspired by the experience of major luxury brands such as Cartier and Chaumet to create our DNA of the brand, more modern, more youthful, and more accessible,” explains Pauline Laigneau, who also explains that the digital has completely disrupted the codes of luxury. “By definition, the internet is the anti scarcity, democratization, and this is what we are trying to do with Gemmyo: democratizing high-end jewelry, and luxury for all”, she adds.
