Launches new brands and size recommendations powered by AI
MADRID, 3 Ago. (EUROPA PRESS) –
The German online fashion store Zalando obtained a net attributable profit of 56.6 million euros in the second quarter of the year, a figure that more than quadruples (304.2%) the profits of 14 million euros registered in the same period of the previous year, as reported by the firm on Thursday.
Zalando’s turnover in the second quarter decreased by 2.5% year-on-year, to 2,556.3 million euros, with a 6.8% decrease in the number of orders, to 63.2 million, while the average amount of each order increased close to 4%, up to 58.1 euros.
The company, which reached 50.5 million active customers between April and June, recorded an adjusted profit before interest and taxes (adjusted Ebit) in the second quarter of 144.8 million euros, 87% more than a year ago. year, which places the company in a “privileged position” to focus more on investment and future growth initiatives, as reported by its chief financial officer, Sandra Dembeck.
The German online fashion store has also specified its forecasts for the full year 2023, with an adjusted Ebit forecast of between 300 and 350 million euros. Previously, the company expected between 280 and 350 million euros.
Zalando has included new brands in its online store, such as lululemon and Lancôme, and has launched a size recommendation tool based on Artificial Intelligence (AI).
Zalando’s general manager for Spain and Italy, Riccardo Vola, has detailed the launch of the new tool that allows customers to receive size recommendations based on their actual body measurements.
