The recent inauguration ceremony of Donald Trump as the 47th US President at the US Capitol Rotunda in Washington, DC, brought together some of the most influential figures in the tech and business world. From Mark Zuckerberg of Meta and Facebook to Jeff Bezos of Amazon, Sundar Pichai of Google, and Elon Musk of Tesla and SpaceX, the event was a gathering of titans.

During Mettler-Toledo’s recent earnings call, the focus was on tariffs. The Ohio-based company, known for its industrial scales and laboratory equipment, found itself bombarded with questions about the potential impact of President Trump’s evolving trade policy. Finance Chief Shawn Vadala highlighted the uncertainty prevailing in core markets and the global economy, citing geopolitical tensions and the looming threat of new tariffs.

This scenario at Mettler-Toledo is reflective of a broader trend among America’s largest companies. A CNBC analysis reveals that key themes linked to Trump’s policies are becoming increasingly prevalent in the earnings calls of S&P 500-listed companies. The word “tariff” and its variations have dominated discussions, reaching their highest frequency in years just weeks into the new year.

**Navigating the Tariff Terrain**

The imposition of tariffs has been a central focus of Trump’s policy agenda. From briefly implementing and then postponing import taxes on Mexico and Canada to levying tariffs on China and imposing taxes on aluminum and steel, Trump’s approach to international trade has been marked by uncertainty. The recent discussion of retaliatory tariffs on other trading partners has only added to the complexity.

The impact of these tariffs is a major concern for businesses. With over 190 earnings calls from S&P 500 companies addressing the issue, the prevalence of tariff-related discussions has surged. Companies like Marathon Petroleum and Generac are grappling with the potential effects of these levies on their operations. While some are prepared to absorb the financial impact through cost-cutting measures and price adjustments, others are uncertain about the outcome.

Cisco’s CFO, R. Scott Herren, emphasized the dynamic nature of the tariff situation, highlighting the need for contingency plans. As uncertainties loom, the possibility of rising consumer prices and inflation gains traction, underscoring the far-reaching consequences of Trump’s trade policies.

**Immigration Implications**

Immigration has emerged as another key topic on earnings calls, with companies addressing concerns about Trump’s promises of mass deportations. The impact of these policies on the labor market and potential inflationary pressures are top of mind for businesses. Companies like Tyson Foods and Equity Residential have reassured investors about their preparedness for any disruptions resulting from immigration-related changes.

As companies navigate the evolving landscape of immigration policies, questions about workforce stability and cost implications are at the forefront. The potential for labor shortages due to deportations and the resulting impact on employment costs are areas of concern for businesses across various sectors.

**DOGE, the Gulf, and Beyond**

In addition to tariffs and immigration, new topics have gained prominence with Trump’s return to office. The establishment of the Department of Government Efficiency (DOGE) under Elon Musk’s leadership has sparked discussions about potential government contracts and spending cuts. Companies like Iron Mountain and Palantir are optimistic about the efficiency drive, seeing opportunities for growth amidst government streamlining efforts.

The renaming of the Gulf of Mexico as the “Gulf of America” through an executive order has also stirred debate. While some companies, like Chevron, have adopted the new nomenclature, others, like Exxon Mobil, have stuck to the traditional name. These shifts in terminology reflect the broader changes and uncertainties brought about by Trump’s policies.

As the business landscape continues to evolve under Trump’s administration, companies are bracing for challenges and opportunities alike. The intersection of trade, immigration, and new initiatives like DOGE are shaping the narratives of earnings calls, offering a glimpse into the complex web of factors influencing corporate decision-making in 2025.