CLEVELAND, Ohio — They say everything old is eventually new again, and fans of Zima may soon be able to rejoice.
According to AdAge, negotiations are underway to bring Zima, the clear malt beverage introduced in the early 1990s, back to the U.S. market.
The beer website, Beer Business Daily reported earlier this week that the beverage has already been delivered to distributor warehouses and will “allegedly be offered for a limited time only.”
Production of Zima never completely ceased – it’s still available in Japan.
In the late ’70s, California Cooler, a blend of wine and fruit juices, marked the beginning of a lucrative casual drinking trend.
Bartles & Jaymes upped the game in the ’80s.
And then there was Zima; because nothing said classiness in the ’90s like an alcoholic beverage that was neither liquor nor beer. An early precursor for beverages like Smirnoff Ice and Mike’s Hard Lemonade, Zima initially enjoyed brisk sales, until the introduction of the companion beverage, Zima Gold, created a backlash.
During its heyday, Coors made great efforts to promote Zima with a series of tongue-in-cheek ads. There are at least 10 commercials on YouTube.
Zima commercial for hot days
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