The French actress stars in the House’s cheerful ode to nature
PARIS, September 28, 2023 /PRNewswire/ — Maison Perriet-Jouët is pleased to announce its partnership with actress and director Mélanie Laurent, known for her long-standing commitment to environmental causes. Mélanie Laurent, who shares the Chamber’s vision of a desirable future, will accompany her in her environmental initiatives in favor of biodiversity. She is also the star of the new Perrier-Jouët campaign film, a joyful ode to nature designed to enchant the world again, from Japanese director Show Yanagisawa, which will screen in a world-exclusive preview in Tokyo in October 2023 .
To view the multimedia release, click: https://www.multivu.com/players/English/9206751-maison-perrier-jouet-melanie-laurent-united/
A meeting based on shared values
Mélanie Laurent’s career resonates with the two founding passions of Maison Perrier-Jouët: art and nature. From independent films to blockbusters, she has made more than 50 films, first in France and then internationally starting in 2009, notably with her role in Quentin Tarantino’s Inglourious Basterds. Since 2011, she has also achieved successes as a director in France and the United States. In parallel with her artistic career, Mélanie Laurent has dedicated herself to environmental causes, using her platform to speak out and contribute to actions on the ground. She spent two years traveling the world for the 2015 documentary Tomorrow, which she co-directed. It won a prestigious César award for best documentary film and was screened at both the COP21 conference and the United Nations.
A positive view of the world
In her environmental work, Mélanie Laurent highlights practical and positive solutions that can contribute to change. The new Maison Perrier-Jouët campaign is inspired by the flower and its essential role in relationships within the ecosystem. The goal of the film is to make us understand that, like flowers and all other plant and animal species, we are part of nature, we are not separate from it. The House invites us to rediscover the importance of collaboration between species to better inhabit the world we share: witness the initiatives it has undertaken over the last 10 years in its own vineyards to enrich biodiversity. In 2021, the House began an experimental regenerative viticulture program to test new practices and share them with its partner viticulturists.
An artisan of change
Mélanie Laurent sees her collaboration with Maison Perrier-Jouët as a natural extension of her career, in which the artistic and environmental dimensions are closely related. She commented: “I am delighted to accompany Maison Perrier-Jouët in passing on our shared vision of nature. We have the same commitment and drive for change, whilst aiming to pass on something truly positive to future generations.”
In addition to starring in the film directed by Show Yanagisawa, Mélanie Laurent will also actively participate, as an Artisan of Change, in the House’s environmental initiatives to promote biodiversity.
“We are honored that Mélanie Laurent has agreed to join Maison Perrier-Jouët as an Artisan of Change. She joins our community of artists, who help illuminate social changes and point the way forward. Our responsibility is to do the best we can. we can today, with a view to tomorrow,” said César Giron, CEO of Maison Perrier-Jouët.
Acerca by Mélanie Laurent
Mélanie Laurent is a French actress, screenwriter, director and environmental activist.
Mélanie Laurent, awarded two Césars, has established herself as an actress in the film industry. She has participated in more than 50 films. She made her Hollywood debut in 2009 with the lead role of Shosanna Dreyfus in Quentin Tarantino’s hit war film Inglourious Basterds. Since then, she has worked with a select group of filmmakers on independent films, including Mike Mills, Denis Villeneuve, Bille August, Radu Mihaileanu, Angelina Jolie and Alexandre Aja. She also participated in highly successful films such as Now You See Me, Michael Bay Six Underground or Murder Mystery. She made her directorial debut in 2011 with Les Adoptés, which she followed with the critically acclaimed Breathe. Her first English-language feature film, Galveston, starred Elle Fanning and Ben Foster. In 2021 she premiered Le bal des folles, which she directed and in which she acts, talking about the condition of women in the 19th century Salpêtrière. Her next film, Voleuses, will premiere on Netflix in November.
Parallel to his artistic career, he became involved very early in environmental causes. First with Greenpeace he discovered deforestation in Indonesia and then became the voice of the climate justice campaign alongside Kofi Anan.
Also involved with ocean preservation, she supported the Fishlove campaign and gave her voice to the documentary The End of the line. In 2013 she began exploring the world with Cyril Dion to try to find alternative and ecological solutions. This will become the documentary Demain released in 2015 around the world, César award for best documentary, source of inspiration that was screened at Cop 21 and ONU.
Acerca by Maison Perrier-Jouët
The Maison Perrier-Jouët was founded in 1811 by a couple united by their love for nature and passion for art. From the beginning, they chose the Chardonnay grape variety as the signature of the House, defining the floral style that distinguishes Perrier-Jouët champagnes. For more than two centuries, the Maison Perrier-Jouët has evolved in close relationship with nature, guided by the free spirit of its founders and the exuberance of the Art Nouveau movement. Nature continues to be his main source of inspiration. The Earth is a common garden, which the House cultivates while making its champagnes. Driven by creative freedom, Maison Perrier-Jouët fosters a joyful and positive view of the world.
Contact:
Gaëlle Marcelgaelle.marcel@pernod-ricard.com
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