Burlington Coat Factory is in the middle of a social media firestorm after the retailer reportedly dropped Ivanka Trump-branded merchandise from its website.
Scores of supporters of the first daughter accused the retailer of playing politics and have taken to Facebook and Twitter to express their anger at the New Jersey-based retailer.
“We won’t be shopping at Burlington anymore due to their political agenda,” one person said on Facebook, while another posted: “If you dropped Ivanka Trump’s line, I will never shop at your store again.”
“No more money from me Burlington. I’ll take my back to school shopping elsewhere,” someone else said.
Racked.com reported that Trump’s products vanished from the store’s site.
Searches on www.burlingtoncoatfactory.com showed no results for the brand.
A search for Ivanka Trump on the Burlington Coat Factory website revealed no results. Rajeev Dhir | NJ Advance Media for NJ.com
People were using the #BoycottBurlington hashtag on Twitter about their disapproval.
@Burlington #boycottburlington I am a long time customer that will no longer shop at your store because you stopped selling the “Trump” line
— Amy4Trump (@AmyBeachluver) February 15, 2017
@Burlington @Burlington Middle America is your clientele and you just lost a great majority of us #boycottburlington #buyivanka
— ead (@bdm206) February 14, 2017
But the New Jersey-based company was also getting support online from loyal shoppers.
“Thank you Burlington Coat Factory for removing Ivanka Trump’s products from your store. Everything this family does is just about making money. The American public is growing tired of it! Thank you!” one person posted on Facebook.
Another person said: “Thank you for dropping Trump lines 🙂 I will be resuming my shopping.”
Thank you @Burlington for dropping Trump! I’ll see you this weekend for a spending spree. GOOOODBYYYYEEEE @IvankaTrump
— Ken Reid (@KennethWReid) February 14, 2017
Burlington Coat Factory faces storm over Ivanka Trump products https://t.co/nSa5hFIZln via @USATODAY (Thank you BCF. I will shop there.)
— charlesazorn (@charlesazorn) February 15, 2017
The retailer is among a growing list that has recently cut ties with Trump-branded products. The stores include Nordstrom, Neiman Marcus, Sears and K-Mart.
According to the #GrabYourWallet campaign’s website, which lists people and companies that have either endorsed President Donald Trump or sell Trump products, Burlington is still selling her products in brick-and-mortar stores.
Burlington Coat Factory did not immediately respond to a request from NJ Advance Media.
Rajeev Dhir may be reached at rdhir@njadvancemedia.com. Follow him on Twitter @googasmammoo. Find NJ.com on Facebook.
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