Las Vegas is famous for its quick and quirky weddings replete with serenading Elvis impersonators, drive-through chapels and mob-themed nuptials.
Now, Irvine-based Taco Bell is throwing its hat, er bouquet, into the lucrative wedding market. On Valentine’s Day, the Mexican fast-food chain announced plans to host wedding ceremonies this summer at its 24-hour Cantina restaurant in Sin City.
For $600, chalupa-loving Taco Bell fans can tie the knot over a box of tacos. The fast-food chain is throwing in other branded perks, including a CinnabonDelights wedding cake and a bouquet made of hot sauce packets.
“Couples can come right in and order a wedding off of our menu,” Chief Marketing Officer Marisa Thalberg said in a statement.
Hard-core Taco Bell fans, Thalberg said, have been incorporating the millennial-loving brand into engagement and wedding festivities for years with “sauce packet proposals” and catered receptions.
She said it made sense to offer weddings at its newly opened Las Vegas Strip Cantina, which serves booze-infused slushie drinks. “In a town known for pulling out all of the stops, we think this will be the most cravable matrimonial experience to ever hit Vegas.”
The wedding package also includes a Taco Bell garter, bow tie, “Just Married” his and her T-shirts and branded champagne flutes. After tying the knot, couples will be treated to a box of a dozen tacos.
Taco Bell is partnering with Las Vegas-based Flora Pop, which specializes in traveling pop-up weddings. Once a wedding package is purchased at the fast-food counter, Taco Bell said couples can expect the ceremony to take place in the upstairs wedding chapel within four to six hours.
An officiant with Flora Pop, not employees, will conduct the ceremony.
With roughly 114,000 weddings in a year, Las Vegas is the second most popular destination in the world to get married. The No. 1 location is Istanbul, Turkey.
So, how many couples can the Cantina accommodate in a day?
Who knows, Taco Bell said.
“This is unlike anything we’ve ever done before, so we are excited to see the response from our fans and see how many do take their love – both in their relationship and with Taco Bell – to the next level,” the company said.
In case you’re assigning bragging rights, Taco Bell is not the first restaurant chain to offer an inexpensive wedding in Las Vegas. The Denny’s on Fremont Street in downtown has been offering a $199 wedding package since 2013.
Open since November, the 24-hour Cantina in Las Vegas also features, a merchandise store, live entertainment and an exhibition kitchen. Across from the Cosmopolitan hotel, it is the fourth Taco Bell Cantina to open in the U.S. Others are in Wicker Park, Chicago, San Francisco and Austin, Texas.
A Cantina also is in the works for Newport Beach. An opening date has not been set.
Contact the writer: nluna@scng.com
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