(Information sent by the signatory company)
Includes recycled resin manufacturing scraps for bezel and strap
TOKYO, May 15, 2024 /PRNewswire/ — Casio Computer Co., Ltd. today announced the launch of the latest addition to the G-SHOCK family of shock-resistant watches. The new G-5600SRF is designed in collaboration with the Surfrider Foundation, a group committed to protecting our oceans.
Founded in California in 1984, the Surfrider Foundation is now an international environmental non-governmental organization with some 250,000 active supporters in 23 countries around the world. Sharing the foundation’s doctrine of protecting the oceans we love and leaving beautiful seas for the future and recognizing that G-SHOCK is a brand loved by surfers, Casio collaborated with the Surfrider Foundation on a total of seven models between 1995 and 2010.
This eighth collaboration, the G-5600SRF, is a shock-resistant watch that features a bezel and strap made from recycled resin scraps reclaimed from Casio’s manufacturing facilities. The leftover resin is finely ground, mixed with a urethane base material, and then molded into the necessary components. The result is a fun and unique design created by the black and white flakes of this added material.
The Surfrider Foundation logo appears on the dial and case back, while the hashtag
The watch also offers practical utility, with a Tough Solar charging system that generates power from the sun and the light of a fluorescent lamp, eliminating the need to periodically replace the battery.
All of this, plus paper packaging made from recycled paper, comes together in a special watch worthy of a collaboration between G-SHOCK and Surfrider Foundation.
Photo – https://mma.prnewswire.com/media/2409510…
Photo – https://mma.prnewswire.com/media/2409511…
View original content: https://www.prnewswire.com/news-releases/casio-lanza-un-g-shock-en-colaboracion-con-la-surfrider-foundation-302142452.html
