Justin Bieber takes on a Justin Timberlake look as he dances his way through T-Mobile’s Super Bowl commercial in a tuxedo and a pair of dark glasses.
The spot, also starring New England Patriot Rob Gronkowski and NFL legend Terrell Owens, sees Bieber talk his way through the history of touchdown celebrations. It features a young girl busting her moves in a spot called “Unlimited Moves.”
Viewers are urging to share their own touchdown dances with the hashtag #unlimitedmoves. Bieber will retweet his favorites on Monday, Feb. 6, according to T-Mobile.
The ad sets up a battle with Sprint, which unveiled its own spot Wednesday, depicting a car going off the edge of a cliff so a guy can get out of his phone contract.
T-Mobile’s 60-second spot was created by Publicis, Seattle, and will air in the first quarter of the game, aired by Fox this Sunday. T-Mobile featured singer Drake in its commercial last year.
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