According to a study by the neobank Nickel
MADRID, 22 Ago. (EUROPA PRESS) –
63% of Spaniards consider that the most intrusive and annoying channel through which banks have offered them products or services that they have not requested is telephone contact, according to the conclusions of the II Study ‘Perception and habits of Spaniards regarding banking sector’ carried out by the neobank Nickel.
This study seeks to measure the satisfaction of consumers with the attention received by their financial institutions, as well as to know their preferences when they communicate with them.
In it, it is stated that 18.84% believe that the most annoying method is email, while 17.36% of Spaniards maintain that it is SMS.
In addition, he points out that only 9% of Spanish users do not mind being contacted to offer them things, even if they have not requested them.
On the other hand, the study shows that customers consider that the least annoying channel is their bank’s ‘app’, with 15% of those surveyed thinking that it is annoying.
